My dear mother, who was also a talented artist, once told me that she had chosen my name, Frances, because of its Latin meaning, which means 'free'. It's interesting to me that the word 'free' signified something close to her heart and that's why she may have chosen the name Frances for her dear daughter.
When I was a teenager she bought me a necklace with the initial 'F' attached to the chain. I wore this necklace for many years, and it generated some curiosity with regards to the meaning of the initial 'F'! Sometimes I would oblige with an appropriate reply, and sometimes I wouldn't!!
So, with this background in mind and my desire to create a link between the memory of my mother and my own art, I decided to use the initial 'F' of my given name for my branding.